KUWAIT: Kalyan Jewellers, one of India’s most-trusted jewellery
brands, has announced its foray into Kuwait with an investment of more
than KD7 million. Kalyan Jewellers has offered a special consumer scheme
to mark the launch. Consumers will be given a free gold coin on
purchase of jewellery worth KD150 and will be eligible to participate in
a lucky draw and win the mega prize of KD75,000.
Amitabh Bachchan, the stalwart of Indian cinema and the Brand Ambassador of Kalyan Jewellers, who is on his first visit to Kuwait, will inaugurate the outlets on Friday (December 26, 2014) along with the other ambassadors Manju Warrier (Malayalam film actor), Nagarjuna Akkineni (Telegu film actor) and Prabhu Ganesan (Tamil film actor). The Chairman of the Group T S Kalyanaraman, the Executive Directors Rajesh Kalyanaraman and Ramesh Kalyanaraman will also be present for the inauguration. During the inauguration of the showrooms, the celebrities will jointly address the public from a specially erected stage. The timings for inauguration are as follows:
December 26 :
Al-Rai 11.15 am – 11.45am, Malia, Kuwait City) 2.45 pm – 3.05 pm and Fahaheel 3.45 pm – 4.15 pm.
T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “The expansion in Kuwait is part of our growth strategy to consolidate our presence in GCC countries. The launch of three Kalyan stores in one day in Kuwait is a reiteration of our commitment to provide the best jewellery buying experience for connoisseurs of jewellery in Kuwait. The investment of KD7 million has been made to ensure that we can reach out to more customers through these three outlets. Our stores will offer an exquisite collection of contemporary and traditional designs that will fulfill distinct needs of the evolved Kuwait consumer.”
Target
Amitabh Bachchan, the stalwart of Indian cinema and the Brand Ambassador of Kalyan Jewellers, who is on his first visit to Kuwait, will inaugurate the outlets on Friday (December 26, 2014) along with the other ambassadors Manju Warrier (Malayalam film actor), Nagarjuna Akkineni (Telegu film actor) and Prabhu Ganesan (Tamil film actor). The Chairman of the Group T S Kalyanaraman, the Executive Directors Rajesh Kalyanaraman and Ramesh Kalyanaraman will also be present for the inauguration. During the inauguration of the showrooms, the celebrities will jointly address the public from a specially erected stage. The timings for inauguration are as follows:
December 26 :
Al-Rai 11.15 am – 11.45am, Malia, Kuwait City) 2.45 pm – 3.05 pm and Fahaheel 3.45 pm – 4.15 pm.
T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “The expansion in Kuwait is part of our growth strategy to consolidate our presence in GCC countries. The launch of three Kalyan stores in one day in Kuwait is a reiteration of our commitment to provide the best jewellery buying experience for connoisseurs of jewellery in Kuwait. The investment of KD7 million has been made to ensure that we can reach out to more customers through these three outlets. Our stores will offer an exquisite collection of contemporary and traditional designs that will fulfill distinct needs of the evolved Kuwait consumer.”
Target
With the three showrooms opening in Kuwait, Kalyan Jewellers will
have 77 outlets spread across West Asia and India including nine in the
UAE. It will also add Qatar to its presence shortly. By the end of
fiscal 2015, Kalyan Jewellers is targeting 100 showrooms.
Kalyan Jewellers recently attracted a significant investment of $200 million from leading private equity investor Warburg Pincus. The investment is set to accelerate the growth plans of Kalyan Jewellers as it consolidates its leading position in the existing markets and enters global markets including Singapore and Malaysia. Since the investment from Warburg Pincus, Kalyan Jewellers has added over 15 showrooms to its network.
Kalyan Jewellers recently attracted a significant investment of $200 million from leading private equity investor Warburg Pincus. The investment is set to accelerate the growth plans of Kalyan Jewellers as it consolidates its leading position in the existing markets and enters global markets including Singapore and Malaysia. Since the investment from Warburg Pincus, Kalyan Jewellers has added over 15 showrooms to its network.
Kalyan
Jewellers is one of the most trusted brands in India and has developed a
deep connect among its stakeholders with its brand promise of ‘Trust is
Everything’. Kalyan Jewellers has developed a distinct image among
consumers by smartly leveraging its brand ambassadors. Kalyan was the
first jewellery brand in the country to have a male as a brand
ambassador, successfully defying the convention in jewellery marketing.
Kalyan Jewel
Kalyan Jewel
lers has also invested in educational campaigns for consumers to
share their insights on buying jewellery. Amitabh Bachchan and Aishwarya
Rai Bachchan are the brand ambassadors of Kalyan Jewellers. The brand
also has regional icons like Prabhu Ganesan, Nagarjuna, Shivaraj Kumar
and Manju Warrier associated with the brand. Kalyan Jewellers has been
ranked among Top 10 Trend Setting Brands in India (Pitch, 2013).
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